What a joy it was to photograph beautiful Patti earlier this summer. She was looking for a series of portraits for her website as she launches her London based Rapid Transformation Therapy & Clinical Hypnotherapy business.
We explored her WHY, what it is that she most loves about this work, how powerfully it transforms the lives of her clients, and through their journey with her allows them to really live their life in all it’s wonder. Do go and find out more about her amazing work here if you’re curious!
One of the most important things about the pre-shoot process and the shoots I do, is to get clear about who your ideal clients actually are. When you know who it is that your business is here to serve, we can feel into the energy of where those people might be at right now, how they’re feeling when they’re looking for the support they need (in this case, to overcome the fears, challenges and anxieties that hold them back), and therefore what energies we need to tap into on the day of the shoot and capture.
Personal branding is so much about building relationships, and for your photography to be effective it must be honest and in alignment with the work you do - with a sense of connection that helps the people you love to work with resonate with you. It should assist your ideal clients in getting to know you, feeling truly safe to reach out, connect and work with you.
I loved learning about her personal journey and experiences that led her to create this business, and the values of integrity, respect, efficiency and enjoyment that shine through her work and personality, and the results she gets with her clients.
We had such a fun time creating a variety of portraits and story telling shots and I am thrilled to see how she’s using them. See what Patti had to say about her experience of the shoot here.
If you’re looking to launch a website for your business or want to step up your visibility online and need photos to match, email me at firstname.lastname@example.org and let’s explore your brand and photography!