A Beginners Guide to Personal Branding (an interview!)
Hey you! I hope you're having a great week so far.
Soooo... do you ever get in a bit of a spin about your personal brand? Like, how am I supposed to present myself? WTF this whole 'positioning' thing is all about? Maybe you're asking yourself questions like, how much of my real personality should I allow to come through in my business? How much is too much? Can I actually be myself in my work with clients and in my marketing, AND be seen as professional, dependable and a leader in my field?
Whether you've been running your business for years and years, or are new to this whole thang - whether you're networking online or in person - it's something many of us are constantly thinking about and reviewing, and honestly... it can get confusing sometimes. As we work with our clients, engage with different audiences and refine our message, our work evolves. Our interests and our lives naturally change.
The person we were in our photos taken three years ago is not necessarily who we are anymore (or maybe even in the photos you had done last year!). The person who made those classes, wrote that e-book, programs etc, has learnt and experienced a LOT more since then and has new insight to offer. The style of our work with our clients has become even more effective and streamlined. Our personal lives have obviously affected our businesses too.. maybe our families have grown, we moved city or country, changed our circle of friends, lifestyle habits, got married, whatever. How has your visible personal brand changed as you have?
We're being called to interact in a more and more authentic way as entrepreneurs... but what does that mean when we think about 'branding ourselves' and our true identity, as human beings, spiritual beings and business owners? Surely it's just about keeping it real?
I'd love to share some light on all of this with you today...
I was thrilled to be interviewed for my dear client and friend Rachel Millers amazing blog (All Things IC), where I...
- Dove deep into my definition of personal branding through my seven years of shooting business portraits for entrepreneurs (and seen the whole way of using photography and concept of 'being visible' change a TONNE!)
- Why your personal brand is an important biz piece to be aware of, whether you're running your own company or are currently part of an organisation
- How you can improve the quality and consistency of your own personal brand, how to think about photography, what it's like to collaborate on a photo shoot with me, and lots more.
Check out the interview right here.
I hope you find this interview really helpful. Do forward this on to anyone you know who'd benefit from our advice and experience.
I'd absolutely love to know what you're feeling around the definition of personal branding - what it means to you, and the kinds of insights or challenges you have around this. Everything's better when we share and stay connected. If you'd like to talk further about your own positioning and photography for your business, email me at firstname.lastname@example.org and let's find a time to talk!
I have a couple of spaces available for photo shoots before the end of the year. How would powerful new photography serve you as we get ready for 2018? What are you going to be launching? How will you be using social media? What will you need to have updated photos for?
Check out what my clients are saying here.
With love as always, and thanks for reading!