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Which version of you are your clients and followers getting?

becky rui

Which photo of yourself are you currently using on Facebook, Instagram, on your website etc? And also, which photo of you is showing up when your mailing list subscribers get your welcome email? 😱 What about on your call scheduling system? On WhatsApp? Your Fb Page? Skype? Twitter? Email banner? LinkedIn (yeah I kinda forgot that was a thing for a minute too...)!

BeckyRui2018(54).jpg

Are they all aligned and up to date? Or are people still getting that headshot you had done like, 5 years ago, before you moved away and cut your hair?? (...just me?)

When I get new pics I aim to update them across all the platforms and touch points I have with my clients and followers, so that the version of me they see is aligned across all of the places, and a true reflection of where I’m at.

It’s important because:

  1. It shows I’m active and present on my social/Skype/emails/site (which is vital to show if people want to get in touch but aren’t sure if you’re still using that profile)
  2. Shows I’m up to date on what I’m doing, growing & evolving over time - in my craft & physically
  3. Shows I actually care about how my biz is evolving over time, that I’m excited to share it! If I genuinely believe in my work and am excited to share from my heart, my ideal clients will feel it too. ❤️
  4. As you move up to the next level in your work, using photos that are current & high vibing REFLECTS that shift. When your imagery and branding is on point with this new step up, you’ll attract clients of a new calibre
  5. It’s interesting and fun for my peeps to see new pics and keeps it engaging for the right reasons
  6. Part of the message of my own biz is about keeping your life, work & personal brand fresh and true, so for me to role model that feels important. Do you share these values?

SO. Where’ve you forgotten to update your photos?

When will you make time to get them all aligned?

It’s super fast to swap the pics over to new ones & will help to create a much more congruent and consistent brand identity.

Let me know what you do! (Or how old the pics were that you had up!!)

P.S. Are all of your brand images just plain out of date? Message me at becky@beckyrui.com and let’s plan your new shoot to support you in reaching your dream clients. 2 spots left in June for U.K. (and maybe Paris???! Wanna join?).

March For Our Lives - San Diego - 24th March 2018

becky rui

As you might know if you follow me on Instagram, I've been in the states for a few weeks. I was in San Diego during the time of the March For Our Lives demonstration, and had to be there to support this important movement and do my best to document it. Here are some of my thoughts and photographs from the day. To find out more, sign to show your support for March For Our Lives or donate here.


As a young person from the UK, I personally never went to school in fear of mass shootings or this kind of terror in my daily life. It’s easy from afar to be heartbroken about the loss of young lives when we hear about yet another US shooting, to be amazed that such outdated gun control laws are still in effect, to be horrified that anyone can get their hands on military weapons without comprehensive background checks (and from ages far less than you need to be to drive a vehicle or drink alcohol), and to be astonished that more hasn’t been done to finally put an end to this… but to actually be here in the midst of thousands of people who’s lives this literally affects every day, and as a fellow human being, I shared the anger and devastation that this has caused, and was privileged to be a part of this powerful global demonstration.

On Saturday 24th March, I heard such brave young children and teens speak out to the crowds for their right to an education free of the threat of open gun fire, about how their lives are more valuable than the right to bear firearms, about how it is time for this crazy law and culture to change, for school children, teachers and all citizens. It was also important that they brought close attention to the fact that these terrible crimes are called ‘shootings’ when white people are to blame, but ‘terrorism’ when a person of colour, and how so much still needs to change around how language is used when it comes to violence and racism. Beyond the placards and in the eyes of all who who listened, cheered, chanted and marched, I saw passion, determination, hope and solidarity. This generation inspires me, as they demand for change now.

This was one of the most poignant moments... the message had been spoken, the march was complete and the crowds dispersed while many of us stayed to hear the following speeches... and these children sat high above us on climbing frames in the playground with their message in silence.

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Vee - DoTERRA - Essential Oils - Personal Branding Photo Shoot, Brighton

becky rui

It was a total pleasure to photograph dear Vee around Brighton last year, and if you've ever hung out with me you'll know how excited I would have been about the epic SUNSET we got this day, on the beach no less!

With her unshakeable passion for wellbeing, Vee helps her clients and team to live their best life through natural medicine and create financial freedom through the business opportunities of doTERRA. I use these oils myself and they have had a profound effect in my life - I use them every day now!

On this shoot we wanted to show aspects of Vee's personal life that tie in with her lifestyle business such as being in nature, the beach, enjoying the awesome coffee shop culture, self care and meditation, exploring Brighton, working on her business from home, and of course showcasing the oils. She uses Instagram quite a lot for her work, so I wanted to create a series of personalised 'stock photos' for social, as well as plenty of portraits.

Vee is one of the first friends I made after my move to Brighton and what a beautiful soul she is. She has such a natural ability to put people at ease, is an amazing listener and is truly committed to natural health and supporting others on their health journey.

Take a look at her Instagram here where you can find out more about her work and the oils, and do check out her high-vibe, informative Insta-stories, they are very inspiring.

Here are some of the photos we made together!

Ready to book your Brighton shoot, or have me come to your city? Email me at becky@beckyrui.com and let's do it!

Kellie Sabey Homes - Interior Design - Personal Branding Shoot Oxfordshire

becky rui

It was so lovely to work with interior designer Kellie Sabey recently! We captured portraits of her alongside images of some of the homes she has designed. From our first conversations (and from seeing some of the stunning interiors she has transformed) it was clear that she has a real talent for drawing out her clients true tastes and interests to make their home space a very meaningful one...

With her extraordinary creativity, she finds a way to bring personality, beauty and functionality to each project. Our aim for this session was to create natural and friendly portraits of her at home, showcase her work, and capture her working with clients. As a mother we also wanted to show Kellie with her gorgeous girls and (their pup!) and show that you can have a beautiful home that is gorgeous AND practical for family living! It was such a great day!

You can find out more about Kellies work at kelliesabeyhomes.com.

Is it time to update your portfolio to showcase what you do for your clients, or capture new portraits for your website and social media?Email me at becky@beckyrui.com and let's explore your next photo shoot.

Are you feeling called to show more of your personality and creative spirit online?

Email me at becky@beckyrui.com and let's explore your next photo shoot!

5 Reasons I've Booked My Own Photoshoot for 2018

becky rui

Helloooo! I hope you had a great first month of 2018. Since my last update some exciting things have been going on that I wanted to share with you!

 The launch meeting of The Space Brighton!

The launch meeting of The Space Brighton!

  1. I’m now coaching + mentoring creative entrepreneurs - something I've wanted to do for a long time - I was waiting for the 'right time' to offer this and after a flurry of inquiries, I decided to go for it! I'm LOVING supporting others on their journey and have received some amazing feedback from my new clients as they get clear on their next steps. If you're interested in coaching with me, send me a message and let's speak!
  2. Fab personal branding shoots are coming up in the UK and beyond (including Italy in February with amazing Grace Kelly!) woohoo!
  3. I launched an in-person monthly membership group for creatives in Brighton with my dear friend JudeThe Space! It was absolutely beautiful for us to bring people together, deliver meditations, trainings on mindset, meaningful conversations about the creative & business life, and set intentions for the month ahead. Excited for our next meeting on 15th Feb! There are a couple of spaces if you'd like to join us. (Yay come to Brighton!). I'm feeling so grateful for all of these exciting things to be unfolding.

Another thing I'm excited about is my own upcoming photo shoot!

Below I'm sharing my top five reasons that booking a photoshoot is transformational not only for your branding and marketing, but for your mindset, your vision and confidence. I hope you find these points useful and thought provoking! Let me know what you think...

I have one space left for a photo shoot in February and three places in March, so if you're taking your business to the next level in 2018 and need vibrant new photographs to help get your message out there, email me here :)

With love as always,

Becky xx


5 Reasons I've Booked My Own Photoshoot for 2018

Photography has a magical way of evoking emotion, creating connection and bringing us together... you know that from looking at the portraits in galleries, or from the way photos have drawn you to buy from people online (or turned you away!).

I use photography all across my website as a way to infuse it with my personality, on social media, and in my emails to my list, it works really well. I found it interesting that my 'top nine' from 2017 (the most 'liked' images) included 4/9 photos of me... It goes to show how much people engage with the PERSON behind the business and the message. How are you showing up in yours?

When you offer a service that is personal, it's important that your clients and followers can connect with you from the start. Updating my shots is something I’ve been thinking about for a while, as a lot has shifted since my last shoot: I moved cities, there were big changes in my business and personal life, and, like, my hair has grown loads!

Having a new photoshoot is of course a considerable investment, and sometimes sending money into our businesses can feel scary, especially when there are so many different ways that we could invest it for different types of returns. How do you know whether your photo shoot is really going to pay off? Below are my top five reasons that I believe in the power and investment in personal branding photography, and what I benefit from, every time I do a shoot. I had no idea how transformational it really was until I did it!

1. I get soooo much clarity on my personal brand, my message, my offerings and my next steps. To make sure we co-create photos that will resonate with my business and to get the most out of the shoot, I take myself through the process that I coach my clients through; a series of deep and thoughtful questions. It takes me to the core of my business as I evaluate my brand, values, ideal clients, direction, plans for my marketing and more. This is a space I looove to hold for my clients, and is a transformational part of the process before the shoot day is even here. It's been amazing to do this for myself.

2. I feel renewed energy in my biz, commitment to my mission and my peeps When we take a scary exciting leap in the direction of our GROWTH, we show ourselves that we believe in ourselves and feel fired up about our power to make a bigger positive impact in the world. (Sometimes making a sizeable investment in yourself that challenges you to SEE and honour yourself will do that!).

3. I understand how my clients feel, create better content and a better photoshoot experience. Knowing what having a shoot is like from my clients perspective helps me to give the best advice, support and content to my clients and followers from my personal experience. It also demonstrates my genuine care and helps to create a deeper personal connection. What difference has investing in the type of work that you offer made to you and your clients experience?

4. I feel way more confident to share online! When the photographs I'm using feel like me, I am more likely to show up, I feel more at ease and happy about how I come across. When we're using shots that are really out of date or out of alignment, it feels draining to share them. Sometimes this actually stops us from showing up at all which means the world doesn't get to hear the message you are here to share, and obviously this is very damaging for your business.

5. I quickly create more engagement with my clients and followers. Because... A) I have brand new valuable content to share (see point 3!)
B) I share more because I have new photos and it's fun to update everything!
C) Google ranks your website higher in search results the more recently updated it was with visual content - therefore updating your website with new images will help boost its ranking.
D) I have maintained a personal relationship with my clients who genuinely care and are interested in how I've evolved since my last photos, and are excited to see the new shots!

I'm going back to this blog post below as I prepare for my shoot: Five powerful questions to ask yourself before your next shoot

If updating your photographs is something you know you want to do to start this year, email me by replying to this message.

Let's catch up and explore the kinds of photographs that will best serve you in sharing your message, connecting with your ideal clients, and making the world a better place.

I've got one space left for a February session three spaces available for March... (omg yay Springtime!!

Speak soon and big hugs,

Becky xx

Emma Deery - Yoga Teacher - Personal Branding London

becky rui

Meet amazing Emma... yogi, actress and new mama!!

From our first conversations about a year ago, I knew we were going to have a lot of fun working together... I loved learning about her journey as an actress, through to her yoga teacher training in India. She was looking for new photography to promote her London based yoga classes, one-on-one teaching, and to show more of her own lifestyle on her website and social media. We wanted to create photos that really showed her love of the practice and teaching, let her playfulness shine through and give a glimpse of her personal life, helping her followers get to know her better.

Before the day we explored her values, ideal clients and how she was planning to promote her work in the upcoming months. We mapped out our day together, the kinds of photographs that would best serve her, and gathered all the props and outfits to bring it together!

These are the photos from the first of our two shoots last year - it was a real joy to capture her lead her class in the very natural, intuitive and present way that she does, and with so much fun and humour! The shoot took place at the London studio she teaches from, the beautiful house of a friend nearby, and her own home.

You can check out Emmas inspiring work and stories on Instagram here, and her website with more info here: www.emmadeery.com

Ready to take your business to the next level in 2018 with beautiful new personal branding photography?

Email me at becky@beckyrui.com to book in your clarity call and let's plan your best shoot!