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A Beginners Guide to Personal Branding (an interview!)

becky rui

Hey you! I hope you're having a great week so far.

Soooo... do you ever get in a bit of a spin about your personal brand? Like, how am I supposed to present myself? WTF this whole 'positioning' thing is all about? Maybe you're asking yourself questions like, how much of my real personality should I allow to come through in my business? How much is too much? Can I actually be myself in my work with clients and in my marketing, AND be seen as professional, dependable and a leader in my field?

Whether you've been running your business for years and years, or are new to this whole thang - whether you're networking online or in person - it's something many of us are constantly thinking about and reviewing, and honestly... it can get confusing sometimes. As we work with our clients, engage with different audiences and refine our message, our work evolves. Our interests and our lives naturally change.

The person we were in our photos taken three years ago is not necessarily who we are anymore (or maybe even in the photos you had done last year!). The person who made those classes, wrote that e-book, programs etc, has learnt and experienced a LOT more since then and has new insight to offer. The style of our work with our clients has become even more effective and streamlined. Our personal lives have obviously affected our businesses too.. maybe our families have grown, we moved city or country, changed our circle of friends, lifestyle habits, got married, whatever. How has your visible personal brand changed as you have?

We're being called to interact in a more and more authentic way as entrepreneurs... but what does that mean when we think about 'branding ourselves' and our true identity, as human beings, spiritual beings and business owners? Surely it's just about keeping it real?

I'd love to share some light on all of this with you today...

A Beginners Guide To Personal Branding

I was thrilled to be interviewed for my dear client and friend Rachel Millers amazing blog (All Things IC), where I...

  • Dove deep into my definition of personal branding through my seven years of shooting business portraits for entrepreneurs (and seen the whole way of using photography and concept of 'being visible' change a TONNE!)
  • Why your personal brand is an important biz piece to be aware of, whether you're running your own company or are currently part of an organisation
  • How you can improve the quality and consistency of your own personal brand, how to think about photography, what it's like to collaborate on a photo shoot with me, and lots more.

Check out the interview right here.

I hope you find this interview really helpful. Do forward this on to anyone you know who'd benefit from our advice and experience.

Here's a photo of beautiful Rachel from our shoot earlier this year. 

Here's a photo of beautiful Rachel from our shoot earlier this year. 

I'd absolutely love to know what you're feeling around the definition of personal branding - what it means to you, and the kinds of insights or challenges you have around this. Everything's better when we share and stay connected. If you'd like to talk further about your own positioning and photography for your business, email me at becky@beckyrui.com and let's find a time to talk!

I have a couple of spaces available for photo shoots before the end of the year. How would powerful new photography serve you as we get ready for 2018? What are you going to be launching? How will you be using social media? What will you need to have updated photos for?

Check out what my clients are saying here.

With love as always, and thanks for reading!

Becky xx

Bunmi Aboaba - The Sober Advantage - Personal Branding Shoot in Santorini

becky rui

It was so exciting to shoot with clients Bunmi, Venessa and Ellie in Santorini earlier in 2017! I loved our time together at our beautiful villa, talking business and branding, visibility, challenges and triumphs, dreams and desires! When we come together and open up, we're reminded that we're not alone on this journey, we're reminded of our greatness and inspire new ideas and direction for all - in personal life and in our work. It's so powerful to come together with other women entrepreneurs in this space.

We shot over a couple of days in amazing locations - spoilt for choice with settings around the island, our villa, it's mountainous landscapes, the ocean backdrops and the amazing town Oia which we went to at sunset! So beautiful... and the light!!! Honestly, heavenly. What a special time it was...

If you're bringing your clients on destination retreats around the world or hosting your own mastermind events in the UK, I'd be thrilled to join you there to hold a space for you to connect with your message, your mission, your great work in the world, and create empowered branding portraits with you. These high vibe spaces are amazing for photo shoots, and the resulting photographs are infused with this magnetic energy!

So here are some of my fave shots with Bunmi. Her company, The Sober Advantage works with people who are suffering from addiction and relapse. She helps them with their new routine, supporting them as much as they require with day to day life as they reintegrate to work, social life and family. The Sober Advantage helps people to ground their sobriety in real life situations which otherwise may lead them to compulsive and impulsive behaviours that do not serve them. This can come in the form of companionship, ongoing coaching support or facilitating interventions.

At the time of our shoot, Bunmi was working predominantly with crystal healing, and with her company Crystal and Rox creating yoga wear with special pockets and spaces to hold crystals! We focussed a lot of our shoot on working with these magical stones.

However as Bunmis entrepreneurial journey has evolved, one of the things that pleases me is that the images have still been perfect for her new venture. Even though it was not what we were shooting specifically for at the time it shows me that because our intention is to capture the spirit of a person, in their truth, feeling their best, the images continue to be in alignment with their work even as their business changes!

When we're running a business that is in line with our souls work, the person you're being called to show up as is your true self. You're showing up authentically... and even though we evolve over time and require new, refreshed images to capture and document our expansion to keep your branding on point - the TRUE core of who you are and your values are not going to radically change. I'm all about creating portraits that capture your essence and personality so that your images continue to be a great representation of you.

Check out Bunmis website for more information about her incredible work here.

You can also check out my shoot in Santorini with Ellie on the blog here.

Ready to update your personal branding photography for 2018? Email me at becky@beckyrui.com or apply for your complimentary clarity call here. I'm excited to learn more about you and explore the kinds of images that will take your business to the next level

There are four spaces available for personal branding photography sessions before the end of the 2017 so do get in touch now if this calls to you.

Wanna feel better about using Instagram for your business? Here are my tips!

becky rui

Becky Rui iPhone

Today I wanted to share a few quick and easy to implement Instagram tips to help you bring more of YOUUU to your online presence, feel good about the way you're using social media, and grow your following and client base with souls who are on your vibe!

But before I get to that, I wanted to acknowledge the #metoo campaign we have all been a part of so far. Whether you have shared or not, we have likely all been victim of sexual harassment or assault at some point, on some level of that spectrum.

I get chills seeing the bravery of so many standing up to say; this is happening, and this is not okay. This whole campaign feels like it's breaking open a reality, a taboo on so many levels, that I feel I need to give space to process and get my head around the scale of (personally and culturally).

While it has been heartbreaking to read the hundreds of #metoo posts of my friends, I know that shining a light on the problem as we are doing starts to help all women feel less alone, ashamed, afraid, it helps perpetrators to realise the damage they are doing and change their behaviour, and wakes up those who never even knew how harmful their words of actions were, to interact in a more considerate and healthier way.

I'm sending big love to you at this time, whatever this campaign has brought up for you and wherever you're at right now xxx


One Girl Band Becky Rui Lola Had Cat Gatto Shelley

Earlier this month I was delighted to share at the One Girl Band Expertise session alongside branding experts Cat and Shelley. As I prepare for a talk, it's always inspiring for me to get into the shoes of my clients, feel into what I've learned and can pass on.

Heres a few tips and experiments you can do to feel better about using Instagram in your business!

1. Take a look at your Instagram profile right now. The first posts you see should represent you, the work you do and your ideal client.

Ask yourself... What do the first shots you see on your profile say about you and your work? Who do they speak to? Do they light you up, inspire your message, and make you feel proud of the way you're interacting? If not, go back to the core of what you do, who it is for, who it is NOT for. (Here are some past posts that might help with this). When I look at my profile I see photos from my shootsselfies with clients, places and things that inspire me, so it feels like an accurate representation of me, my personal life and my brand.  What can you share about that will be of value to your followers, share your personality and interests, educate them about what you do and promote the opportunity to work with you in a way that feels good?

2. Your Instagram page is an opportunity for your audience to meet you. Can they see YOU?

I personally feel when I'm investing in a service that is based on the skill-set and personality of the seller, I want to get a good sense of who they are before I work with them. I love seeing photos of that person that help me read their energy and see what they're like. If that's important to you too, it's probably important for your clients. How many images that clearly show your face can we see on your profile? Are you letting your followers in? One idea that I've been experimenting with is making sure that there’s at least one clear photo of my face within every six photos I post, so that when you first come to my profile you can see me straight away and know if we're a good match. Can your people see you?

Becky2016shoot085.jpg

3. Share your THING. How much of your personal touch or the service/product/value you offer is coming through in your imagery?

For my biz, personal connection is basically priority #1, that’s what my brand is all about, and that is pretty much what I sell! For that reason, I make sure theres an image of a human face in almost every other post I share, so that when you come to my page, you feel like you’re engaging with HUMANS. You're meeting me, my friends or clients and get a clear idea of the kind of the work I create. It feels really PEOPLE based as opposed to anything else.

What do you offer and how can you get it across? For example if you're a creative, you could play with sharing more photos of the art you create (behind the scenes shots, finished products, your work in-use). Or as a coach, you could share more images and ideas about the results you help your clients to get or shots that inspire a certain feeling. Or if you use a lot of physical tools with clients, share some of those and how it works so that your followers get a better understanding of your approach.

You can take these kinds of shots easily on your phone, or if you'd like an even more beautified and editorial look to your feed (like the ones I've taken in this email), let's talk about your personal brand, how you use imagery and we'll create something amazing together!

Remember that you're followers and prospects are following you because they want to hear from you, they are interested in what you offer and what you have to say. Feel in to what you're posting before you share, be sure that it's aligned with your values and is true to you.

I feel that it's a privilege to get to enter into peoples lives in this way and share, whether on Instagram, on a mailing list or wherever - so honour your clients and followers time and energy by honouring yours. You don't have to show up for the sake of posting regularly, that's just spammy, right?! It's okay to take it one step at a time, checking in as you go, and remembering that it's safe for you to be yourself in your business.

Message me to book in our call by emailing becky@beckyrui.com. - I have two spaces left for November shoots if this calls to you.

I hope these tips are helpful! I'd love to hear how you get on experimenting with how you use photography on Instagram! You can tag me at @beckyruiphoto. Big hugs! Becky xxx

Nancy Florence - Personal Branding Photography in London

becky rui

Nancy is an expert coach for busy mamas in business, empowering them to live out their own definition of success as a mother and in the career they totally love.

As we explored our ideas for this shoot, I was really keen to show different aspects of Nancys life that are so relevant to the work she does, and to help her ideal clients relate - in the places she hangs out, meets people and work from, outdoor spaces near her home with London backdrops, and of course playing with her beauuutiful girls! Omg this was so much fun!

Telling real stories in personal branding is what it’s all about... Check out Nancys website here and how she's using the photos. And you can find her on Insta here!

Ready to update your branding photography and get visible? Email me at becky@beckyrui.com and let's find a time to catch up!

Five powerful questions to ask yourself before your next shoot

becky rui

I love going with the flow and living intuitively, and also find that starting my morning with clear intentions for the day helps me to have the best time, stay on track with my desires and get the most out of my experience!

It's the same with anything - when you have clarity on your desires, you know what you're going for and have more awareness about how close you are in relation what you want.

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When it comes to marketing and the photos we're using in our businesses, it's an investment that helps us to position ourselves at our best, share our message in a beautiful way, attract our ideal clients and up level our brand - when it's created from a place of real alignment.

Gorgeous imagery will absolutely help you to expand, grow, create more positive impact in the world through connection... But only if you use it in a way that is engaging, has a clear purpose or call to action alongside what you share.

So here are a few things that I would encourage you to ask yourself ahead of your next shoot to help you start exploring it for yourself, and have the best shoot evaaaa!

Think about your last set of photographs and ask yourself...

  1. Which shots from the last shoot made the biggest impact?
  2. Which handful of photos did you find yourself using again and again?? (....and again, and again, and again, and again, and again, and again, and again)
  3. Which photographs created the most engagement and connection with your peeps and felt most in integrity for you? Which posts that involved photography converted followers into clients? Check back on your posts and see what was popular.
  4. What kind of images would it have been useful to have more of? What kinds of photos have you been missing in your content? (perhaps more variety of outfits, locations, more head-shots, more photos you can use for Facebook ads, different props to include, different people to come along and get involved in the photos)
  5. What other stories do you want to tell? What different kinds of compositions would be useful for next time? (think Facebook ads, email marketing, blog posts, headers/website banners, headshots...)

When you have the answers to these questions, you can start thinking about your business plans for the next 6-12 months and what you'll need from your photographer this time around. You'll be clearer about what you'll want to come away with this time, what worked best from before, and get the MOST out of your next shoot.

If you're considering refreshing your personal branding photography, apply for a call here and let's explore this together!

I have two spaces left for October photo shoots!

Wishing you a beautiful, intentional week! Big love! Becky xx

Rachel Miller - Personal Branding Shoot in London

becky rui

becky rui rachel miller photo shoot branding london.jpg

Rachel first got in touch with me one weekend after listening the free audio file on my website and getting all kinds of inspired (yay)! I received the most beautiful message from her and loved hearing about how she was taking action on the tips and ideas shared around personal branding and visibility before we had even spoken!

In her business All Things IC, Rachel advises, consults and trains her clients to radically improve their internal communications - from large corporations to small independent businesses, taking the time to understand their unique situation, facilitating more grounded, happier relationships in working environments and in their lives. She is deeply caring, kind, intuitive and a TOTAL expert in what she does...

She was eager to share more of herself in her website and online marketing, allow people to get to know her in a more personal way through imagery. Together we explored her business, her journey so far, her passions and what she loves about this work...

You can absolutely FEEL Rachel's enthusiasm for her work, and how much she lights up when she's talking about it, and I really wanted to get that across in our photos. We wanted to show the different ways she works with her clients, from going in-house with her clients to running masterclasses for other IC professionals, and as someone who is so passionate and inspired about what she's doing, we captured her working on her biz in different settings... She told me she will literally work anywhere she can get her laptop out!

You can check out Rachels value packed blog with over 1100 posts right here, and look at how she's using the photos from our shoot on her site.

Here are the photos from our time together...

Are you ready to share more of yourself in your online marketing and increase your visibility? Get in touch with me here and let's explore the kinds of photos that will help you take your business to the next level!