Preparing For Your Team Branding Photo Shoot
Thank you for booking your portrait session and congratulations on becoming even more visible in your business! I am so looking forward to working with you all. I created this page to help you prepare for your shoot, and help you get the most out of your session and the photographs.
From my experience I know you may be thinking “I can't wait for my photo shoot!!” or maybe… “oh no! I hate having my photo taken!”… I would love to take this opportunity to reassure you in advance - that however you may be feeling, I will support you to feel relaxed and at ease on the day, and we will create an enjoyable photo shoot experience and importantly, a selection of great images together!
In this guide we'll cover some ideas on clarifying your brand, marketing activities, as well as what to wear, makeup, colours and patterns, accessories, and things to remember on the day. What you will read is based on my experience of working with many wonderful personal brands, business partners and teams.
I’m so pleased that this guide has been useful to previous clients, as some of the ideas I’ll bring up may not have crossed your mind. I trust you’ll also find it useful!
If you have any questions, ideas, or would like to connect before the day, please feel free to send me an email at email@example.com, call me, or message on +44 (0) 7846 351449.
I so look forward to meeting you in person and creating these brilliant new shots for you and your company!
Clarifying your brand
As business owners and teams, we can get caught up in the day to day of what we do, not always consciously connecting back with our desires and why we choose to do the work we do.
Like every other marketing piece, photographs communicate so much about you, so it's really important that in order to have a successful photo session, to get clear on your brand, and what it is that you want to convey.
Feel-in to what you love about the work you do in this business... Explore the services you offer and want to sell more of, who your ideal client is, your approach, values and message to get clarity. This way as we plan your shoot, we can be sure that your new photos are be a great representation of you and in alignment with your brand.
Go back to the core of what you do and how you love to serve your clients. Here are some questions you may wish to explore:
What values do you associate with the work you do, and the message you want to communicate through your new photographs?
How do you most love to serve your clients? What do you personally enjoy the most, about the work you do in this company?
Who is your ideal client? What are they like? Where are they based? What do they do? What is their age, gender, interests, location?
Write down the benefits your IDEAL clients have when they work with you.
How are you moving forward in your business? What new or current products/services will you be offering over the next 3 months? What kinds of images will you need to support you in promoting that?
How are you planning to market your business and services moving forward (in-person and online)? Where will you want to use your new photography? (e.g. sales pages, Facebook Ads, blogging, Instagram, twitter, on product covers, on a banner, on physical marketing materials?)
2. What to wear
Choose outfits for this shoot that you feel most confident and comfortable wearing that would be appropriate for meeting an ideal client in person. Your clothing should represent you authentically and show you at your best.
What do you usually wear to work? How do those clothes make you feel? Do you want to get any new items for these photos? What would you would wear to a meeting with an ideal client for the first time?
Decide on a colour scheme for your outfits on the shoot that everyone is aware of. This will make for the most professional and on-brand photographs that show cohesion and consistency across the team. What colours are going to best compliment the branding and colour palate your business has when they appear on your website, emails, social media etc?
Please bring 2-3 outfit options with you on the day. I recommend bringing outfits that you’d wear at work and that you’d wear to meet with an ideal client. Please ensure that you arrive with your clothes clean, fresh and ironed, and travel with them gently folded or on clothing-hangers.
Think about what you'd like each 'look' to communicate to your viewer. Having a selection of outfits for the photos means that we can create a good variety of looks. You can use the different looks for a mixture of marketing purposes, which will help to keep things fresh and interesting for your audience.
4. Patterns & Accessories
Patterns can add personality or movement to an image, but in a photograph can sometimes be distracting.
If you’re considering wearing clothes with patterns, try the item on in the mirror so that you can decide whether you're honestly more drawn your face or the pattern.
Please avoid clothing with fine stripes, as they can create an optical illusion in photographs, the 'Moire Pattern'.
I recommend accessorising for your shoot if you usually wear jewellery, scarves, ties, cufflinks, etc. Bringing accessories to each outfit adds a completeness to your look and communicates your personal style and gives you the opportunity to create a greater variety of images again. If you’re not sure what accessories to wear, bring a selection of items with you and we can see what best suits on the day.
5. Self-Care, Hair and Makeup
Booking your shoot is an investment and it is part of the process of stepping into your fullness in your business, believing in what you have to offer and putting that out into the world. I recommend taking this opportunity to get prepared and feel ready and relaxed about the day.
Self care is so important and can add so much confidence to your photo session when you're feeling at your best.
When someone appears to be looking after themselves and cares about how they are presenting themselves, it creates a positive impression. It's something we are all aware of when we go to meetings and events - we consider how we want to show up and be seen. It's exactly the same for your photographs - keep it authentic and show up as the best version of yourself.
Please make some space for yourself in the weeks and days leading up to the shoot to get ready. Some of the self-care ideas that may resonate with you are...
Have your hair cut ahead of the day with your trusted professional. Know that you love how it looks and feels good to you!
Trim your nails, have your eyebrows shaped if you wish, exfoliate, moisturise, shave if you wish, etc. Check for any unruly nose or ear hairs!
Book in a manicure if that helps to make you feel confident about potentially having your hands in the photographs.
Nourish your body with healthy foods and drink plenty of water in the lead up to the shoot. Avoid alcohol and salty foods in the days leading up to the session.
Aim to be well rested and energised by getting a good nights sleep leading up to your shoot. You could even book in a massage to help you to feel more relaxed and pampered before your shoot and/or afterwards.
If you wear makeup: Makeup can sometimes appear different in a photo to how it looks in the mirror, and tends not to show up as well in photographs, so I recommend applying slightly more than usual, as that extra definition can make all the difference. I also recommend wearing lipstick, it brings much more presence and personality to your portraits and helps to stand out.
You may not need all of the self care pieces, but by giving back to yourself it can lift your energy and confidence, and make your photo shoot even more enjoyable! Do what feels most in alignment with you and you'll come away with photographs you love that really speak to your ideal client.
If you want a high end finish, aim to be feeling the best you can and walking your talk.
Discuss your team colour palette and choose the tones you’d like to go with.
Start gathering the outfits you'd like to wear, jewellery, shoes etc as soon as possible. Try everything on to make sure it fits in the way you'd like it to, and and think about the underwear you'll need to wear with each outfit!
Make a list the props you'd like to use on the shoot and pull them together, make sure they’re clean and ready for photos. (E.g. tools you use in work, meetings, with clients).
Gift yourself the time you need before your session to get ready and prepare in a way you would love, without feeling rushed, and time after the shoot too. It's so great to enjoy this session, get into a relaxed state, feeling prepared and completely present. Before the shoot, feel into the energy of what you love about the work you do, what you would like each set of photographs to communicate, and connect in energetically with your ideal client and the benefits they have from working with you. We’ll connect with this together on the day.
Bring your outfit choices, jewellery, a hair brush or comb, makeup and a compact mirror for top ups on the day. You could also bring a copy of your branding statement/copy, some of your favourite testimonials or case studies, notes on your values, a list of the unique benefits of working with you/your company, and what makes your work so special. Referring to these on the day (and every day!) can really help to get into a great state for your photos.
If we are shooting at your office, home or in your personal space, make sure your space is tidy and clean before the day, have your belongings organised, wipe down surfaces, and hoover.
If possible, avoid wearing sunglasses within 30 mins of your session as they can leave marks!
Know that this is your time to enjoy, connect with your business and take an exciting and positive step forward. It's going to be so much fun.
It's amazing how much can come across in a photo. If you're feeling great about what you do - the pictures will reflect that, and I’ll work with you to bring that spirit through on the day.
If you have any thoughts you'd like to discuss before the day, email me at firstname.lastname@example.org or give me a call on +44 (0) 7846 351449.
You are welcome to click here to see what my clients are saying about their photo-shoot experience and the impact that their new photographs have made in their business, and head over here to view recent personal branding shoots on the blog.
I am so looking forward to our time together.
With best wishes,