Posts in Business and Marketing
A special invitation, for the Luminaries.

Hey lovely! Today I have a special letter (an invitation, really) for you. From the heart of one of my favourite humans. Filmmaker and Creative Strategist, Vanessa Jane.

Vanessa and I met in person in Australia when I visited last year, and omg - what a special and inspirational lady she is! We had the most beautiful time exploring Bondi together, chatting for hours in the sunshine about branding, spirituality, integrity and authenticity in life/business. As a creative branding film maker, we had a LOT to talk about!

Anyway, please do read on in the words of beautiful Vanessa... I think you're going to L.O.V.E. this.


If you are reading this, you must be one of the special ones. The ones who are a little crazy, a little brilliant, who might not fit in, who might not want to fit in. Maybe you shine a little brighterthan others around you, or you might be a little ahead of your time. You don’t just exist - you have a deeper reason for living the life and doing the work you do. Today I invite you to take it to another level, to truly embody your message and share your story through the power of film.

Steve Jobs called them the crazy ones, the misfits, the rebels, and the troublemakers. Joseph Campbell and Gail Laren refer to them as the Holy Fools. 

I call them Luminaries.

Gail says, Holy Fools are those who get their spark of madness on and take soul-inspired action that they know is theirs to take. They express what indigenous teachings call Original Medicine. That teaching tells us we all come to the earth with gifts and talents nowhere else duplicated. And that if we don't express those gifts, they are lost to the world for all time.

A Luminary is all that and they have a light that begs to be revealed to the world.

Sharing your talents with the world is important, whether you are a yoga teacher, a coach, a writer, speaker, designer, photographer… it matters not. It’s what you bring to what you do. A lifetime of experience and a heartfelt connection to your work. An infectious passion that infuses all you do and is contagious to all those who step into your world. A deeper story that links you to your work, perhaps even a soul stirring compulsion to do it. 

Watch my Brand Awareness Film here:  http://vanessajane.com/luminaries/

There is nothing quite like people who are like this, and and the most potent way to showcase them (you!) is through the power of film. These films are part bio, part inspirational beacon, part doco… part you. And, as we know, video and film are powerful ways to share information.

A brand awareness film is you revealed, a bite sized display that’s deep, gripping, captivating and magical. These films capture where you have been to where you are now - eliciting people’s genuine interest in learning about others.

Many people doing important work are not sure what their story is, what parts, if any, are relevant. We often discount our journey and we need someone  else to find the jewel - the essence of us - and find a way to acknowledge our wholeness.

Go into yourself. Find the reason that commands you to write (make, speak, create, share). See whether it has spread its roots into the very depths of your heart; Confess to yourself whether you would have to die if you were forbidden to write (make, speak, create, share) it!” - Rainer Maria Rilke (writer)

Your story is who you are. Your voice is your strength and your vulnerability. Your story is your power - so use it.

The world we live in right now is aching for truth, light and inspiration – you can and must provide this by telling your story and sharing your heart, your message, your gifts and your light.
So, I ask you: are you ready? Ready to make film magic with Vanessa?
We invite you to take the leap, make the move, share your story - in the coolest and most relevant way possible. Film!
Find out how, here.

Love always,

Becky and Vanessa
What are the main benefits your clients get from working with you? + your next shoot in Paris!

Hey lovely!  I hope you're having the best start to your week!

Paris Destination Photographer International Eiffel Tower

There are a couple of things I wanted to share with you today! I am going to be back in PARIS in early-mid September and have availability for shoots from Friday 2nd Sept.

What would photographs taken of you in Paris mean to you? If this feels like the perfect location for your next shoot, you can book in your clarity call here to explore your brand and what we can co-create in the city of love!, or email me now at becky@beckyrui.com.

And today I wanted to ask you… What are the main benefits your clients get from working with you?

Recently I was asked this, and it made me wonder whether I’m sharing the benefits enough.

It's a powerful question I often ask my clients during personal branding clarity conversations, so it was great to be asked myself! It's so important to be clear on the benefits your clients get from working with you, especially when it comes to promoting your offers and understanding your personal brand.

When we’re so in the flow of our businesses, the benefits of our work can feel obvious to us and our clients, but unless we’re talking about them, how can we be sure that our potential clients really know what they are?

I’d love to invite you to ask yourself this question right now and take literally just two minutes to list out the benefits your clients get from working with you, and see what comes out.

Think about...

  • What your clients experience from the moment they consider contacting you
  • The journey through signing up to work with you and investing in themselves
  • What you do together and the way they make shifts... Especially the things they didn't even think about when they signed up to work with you!
  • The way it can change their world, the results they get
  • The ripple effect of their transformation
  • What comes up again and again in your testimonials?
  • What are your clients telling their friends about their experience with you?
  • What are they sharing just between the two of you?

It’s so good to remind ourselves of these and return to the knowing of the power and beauty of what YOU are uniquely gifted to do, and how you serve.

Make sure that your prospects know about these benefits too… You could post them on a blog, send them out to your mailing list, tweet each one throughout the week or create a space for them on your website! Rave about your awesome work!

Here is my list of the benefits of working with me, and of personal branding photography!

  • I create a calm and exciting space for my clients to be TRULY seen, to pause and explore their real work in the world and find clarity on how they really want to show up. Transformation begins before the shoot day is even here! My clients can relax and know that they are taken care of and working with a photographer who really knows them and cares deeply, and is crafting a bespoke photography experience for them.
  • I help my clients go beyond their fear of being visible by working consciously on the day of our shoot, connecting throughout the session with their values, message, ideal clients, energy and light.
  • Beautiful new photographs create huge engagement with your followers and clients when you share them - your peeps will be so excited to see the new shots on your website, social media, ads, blog posts, email marketing - for sure there will be liking and sharing and commenting… And that engagement can spread all over social media and reach so many people! Seeing you shine inspires others.
  • My clients have an extensive portfolio of photos - ready when they are! All totally unique and personalised photographs that they can dip into any time and add to blog posts, Instagram shares, Facebook ads etc.
  • High quality, authentic and beautiful images position my clients as the experts they are.
  • The professional look and feel of the images positions my clients as a teacher and business owner that is investing in themselves, and promotes that it is okay to invest and honour yourself in that way, as you encourage them to.
  • Confidence. Having photographs that you really LOVE, that feel so true to you can help you to feel more confident about how you come across online - that’s one of the most awesome things about it - energetically when you love the photos you’re using it can give you more confidence to show up, connect and engage because you feel in alignment with the way you’re represented online.

What are the main benefits of working with you?? I'd love to know!

And again if you’re keen to book your shoot in Paris next month or in other destinations, send me a message now at becky@beckyrui.com or book in your clarity call right here.

With love and wishing you a magical week!

Becky xx

Personal branding + 4 steps to giving yourself permission to show up in your truth!

I had some powerful conversations last week with entrepreneur friends of mine I caught up with (stylist Natalia and PR expert Fiona) around personal branding that have left me totally buzzing. The theme of AUTHENTICITY in business and comparison-free living has been so strong…

What I feel called to share with you today is that being YOURSELF in your business is really key. But you already know that.

You’ve heard it a million times. You probably share this with your own clients too. It’s something that we all know and wholeheartedly believe, but are you actually SHOWING UP in your truth in your business and marketing?

With the noise and stimulation of all the other entrepreneurs out there, their impactful branding, seamless marketing strategies, compelling copy, and shiny glam photos, we can start sometimes feel unsure about our own preferences, perhaps wanting to emulate someone else and their brand because THAT seems to be where it's at. But emulating someone else is never true for you and doesn't feed your soul… It's not exciting, and it's never SUSTAINABLE.

But it feel can feel really scary to show up totally as yourself in your business... The fear usually goes something like - what if I show up as myself and I look stupid? Or what if I show up as myself and nobody wants to work with me anymore?

I get it... I've been there too!! You're passionate about what you do, this is like your baby. So of course those fears will come up because you are wanting to protect it, keep it safe, treasure it. And you want everyone else to, too.

But trying to be who you think everyone wants you to be, or like someone else actually holds you back from evolving your business in a way that best serves you and your clients.

You know that your work serves people at a high level and makes the world a happier place. And you really want to do your business justice by putting it out there in a way that inspires your prospects to be all like 'SIGN ME UP RIGHT NOW' so that you can make all the magic with them.  You just want to get it right.

And getting it right is getting it REAL.

Don't you feel, when you see another business owner doing it THEIR way, not following the crowd, not fitting in, it’s inspiring!? Whether you personally resonate with what they’re doing, you’ve got to admit it’s pretty cool. Because it’s fearless, and REAL. This is what the world needs.

Since I gave myself permission to be myself in my life and business, to stop trying to control and plan everything so much, to show up as ME, everything feels lighter, more fun, more at peace, more exciting, more connected, more in alignment, and I am working with my clients in an even more divine, grounded, inspired and intuitive way than ever before. Doing things I’d always wanted to do but felt a bit scared to or awkward about - for example; starting my shoots with a conscious breathing exercises or grounding meditations when I felt called to. Or sending out to my mailing list about what I’m really passionate about and what I’m really into (like this!)… Following what I feel intuitively guided to do, and knowing that it is what is required at that moment. Trusting that it will resonate with some people and not others. It's all okay.

The ego based fear can come up again and again when it comes to what we really care about.  So here are a few things I do, to remind myself that it's okay to be me, and to feel more and more at peace with putting my true self into my branding and marketing, which you can remind yourself of too.

1.  Congratulate yourself on how far you have already come.

The fact you're even in business doing something you love (or doing some of the things you love) is INSPIRING and awesome! Go you!!

2.  Know that it's okay to ease into the vulnerability.
You don’t have to put your whole self out there in one big go, just be authentic in what you DO choose to share. You’ll know if you do yoga or exercise that you can’t necessarily just go from no-practice to a totally balanced headstand in one session, or from no-running to a 40k marathon in one day. It’s okay to ease into it, stretch it out, find what feels good as you move forward.

3.  Trust your inner guidance.

For example, does the stuff you’re sharing in your marketing feel light and exciting, or does it feel heavy and fearful? Bringing awareness to how things FEEL is the best way to check in with whether you’re being authentic, TRULY authentic with who you are. So if it feels heavy or complicated or mixed up, ask yourself when that happened… What has changed since your business felt fun and exciting? What have you stopped doing? What have you started doing?  Perhaps you can re-work some of the content by taking out all the words or images that feel heavy, otherwise just move away from your desk, go out in nature, meditate, find a positive-feeling place.  Just be still for a while and let fresh new inspiration come to you.

4. Give yourself permission to trust yourself.

And if you’re struggling to give yourself permission. Here it is.

I GIVE YOU PERMISSION to be yourself.

Because I believe that what you have to share is valuable.
Because I know that like every other soul on this planet, you came here with a unique gift that will be of massive benefit when you share it with others.
Because I know that once you start showing up as YOU, you’ll wonder why you didn’t do it earlier, because it actually feels SO MUCH LIGHTER and way more fun than trying to be someone you're not.
Because now everything finally flows for you.
Because now you’re living life on your own terms and working in a way you had only ever fantasized about.


As a personal branding photographer it is a pretty big part of my job to make sure that what I create with my clients happens from a place of integrity, truth and open-ness. This is what we can delve into together.

If you’re struggling to get clear on what feels true for you and how you’re showing up in your business, send me a message at becky@beckyrui.com and we'll book in your discovery call.

I would be delighted to explore with you to get clarity on your personal brand and how I can serve you with new photography that radiates your spirit and engages with your ideal clients.

Remember to sign up to my mailing list to get these blog posts straight to your inbox before I share them here! I'd love to see you there.

A free guide on the impact of photography in branding + prep for your shoot!

I’ve had the joy of working with many inspiring entrepreneurs in the UK (and around the world!), and over this time I’ve come to learn so much about the kinds of imagery that really work in branding, how it’s becoming a more and more crucial element in growing our businesses, and how to navigate ALL THE FEELS that come up around being visible in your business!

I wanted to share this guide with you so that you get in on all the goodness! Sign up to my list on the homepage or scroll down to the bottom of the site to get to the sign up form.

In this value packed audio, I'm delighted to be sharing with you…

  • Why photography is such an important part of your business today + how your photographs impact your brand
  • What you need to consider as you plan your session + how to prepare for your photo-shoot and
  • How to use photography in your business to take it to the next level!

I’ve given talks similar to this in the past and I know the content has been really helpful and thought provoking - plus there's a lot of new stuff in here I've not shared before!

This is going to be great listening for you if you're wanting to get clearer on what personal branding photography is all about, connect with the power you have to evolve your brand in a way that EXCITES you, and if you want to feel more inspired about presenting yourself authentically!

And if you have friends, clients, colleagues or connects that you feel would benefit from this guide, I would love for you to invite them to sign up!

Let me know what you think of the guide; what you’d like to know more or less about, whether it shifted anything for you, inspired new ideas or action to take. I would be so interested to hear your feedback!

If you’re eager to explore how we can work together to create scrumptious branding photography for your website and social media, send me a message at becky@beckyrui.com and let’s have a conversation!

Come And Join Us At The Shard In London!

I'm so excited to share some big news with you today!

As part of UK Coach and Mentor Ali Soleils' upcoming; 'Love Your Business, Live Your Dream Life' London Event, I'm delighted and honoured to be speaking on the power of photography as a part of your personal brand!

Photography is an essential branding piece that communicates so much about you as an entrepreneur. I am SO looking forward to sharing my experience and learnings to help you get clear on how imagery can make an impact in your business and personal growth in a beautiful way.

I'll be demystifying some of the beliefs we may have around visibility and authenticity in business, and sharing some of the ways you can uplevel and connect with your ideal clients through powerful personal branding photography this year.

This day with Ali Soleil (my awesome mama!) is going to be a transformational time dedicated to exploring your desires for 2015 and the pathway to making it happen, in a totally energising, inspiring and supportive space. Come and join us there!

The event is happening on Friday 20th February 2015 at The Shangri-La Hotel, The Shard, London.

Click here to find out more about 'Love Your Business Live Your Dream Life' live event, and book your early-bird ticket now!