I had soooo much fun photographing dear Suzan back in the Autumn in beautiful Hereford and at her lovely bright home just outside the city.
An incredibly inspiring person, Suzan works with women to help them come back to who they really are, empower themselves and go for what they truly desire in life. She works with coaching clients in her online program and runs in person workshops and events, creating sisterhood, community and conversation.
Having recently moved from her home in Cyprus to the UK with her lovely husband and gorgeous baby twins, they were in the process of settling in, and it felt extra special to be documenting the start of this exciting new chapter with them!
Getting to know about her journey and business was fascinating and inspiring as we mapped out her session and the kinds of photos that would be most useful for her website and social media. As she’s also in the process of launching a podcast AND writing a book!! we created a really fun variety of images for the cover and author portrait which I cant waiiiiit to see how she uses.
On our day we captured such a great variety of photographs and stories within them. Some of the themes at the core of her message are…
Self-love, care, connection, body acceptance.
Identifying your voice and speaking your truth.
Playfulness, adventure, fun, joy!
Being a go getter! Acknowledging and overcoming limitations. Letting go of what holds you back from what you really want. Improving your mindset.
Learning to be open to love in your life, working as a team in your relationship while staying true to who you are as individuals.
While we wanted to create images that showed Suzan in the way she’d show up for events and client work, we also wanted to capture informal photographs that show her in a very personal way at home, as a wife and in her new local area. We conveyed these themes through the smart and professional portraits at home, intimate boudoir images, photos of her exploring her new town and working on her business (at her workspace and from her bed of course).
When we’re using social media regularly to connect with our prospects, share our message, inspire and educate our clients, it can be super refreshing for them to get a glimpse into our day-to-day lives alongside the polished photos.
When you have a very personal and people-focussed brand, sharing your authentic personality is so important for building genuine, deep and long lasting connection with your clients, and helps your business to be fulfilling and sustainable, as it evolves with you.
I really love to capture those different aspects of my clients lives, because while there are many benefits to looking glam in your photos (it positions you at your best, creates the feeling that you care about the way you present yourself and therefore the quality of your work), it’s not necessarily how we show up every single day, and if that’s true for you it’s great to show that. Humans crave realness and the vulnerability that comes with that.